Network Marketing /Direct Sales Industry Size- & Jobs

If You are thinking that network marketing is fake and useless job profile well better change the mind-set since that is the job post-Covid -19 which will hire and pay you. This Industry will grow significantly in the coming year's POST-COVID -19. The reasons are that physical marketing will now be mixed with a digital presence. Where connecting with people directly will be preferred more along with the digital advertisement. The whole world is going to change in the coming years as a network-based business model will rule the global economy. Indian economy –Atmanirbhar theory speaks loud enough for the Network Marketing business model. Without network marketing, no industry will grow.  Desk jobs are getting replaced and hence the back-office concept will be automated. Servicing team will work and the WFH concept will rule the Indian back office.  Sales are the only space and hence network-based sales jobs will be lined up.

Brand and Product promotions will not be in silos. The modification of the most frowned industry will lead to the growth of employment and business in India. Every new company which will come in the market incoming 2021-2022 will find significant hurdles to grow and this is the place where network marketing will come into play. It is just like the Amazon Affiliate marketing similarly Network marketing is going to be big business where the direct promotion of goods through referral and view based will continue.

Global Market Overview

• -Size: Global Industry sales in 2018 was pegged at USD 192.9 Billion
• -Growth: The industry had grown by 1.2% from the previous year
• -3-Year Growth: The global industry has grown at a CAGR of 1.7% from 2015-2018
• -No. of Industry Representatives: More than 118 million individuals are involved in the Direct Selling Industry as Independent Business Representatives
• -Highest selling product category: Wellness products comprised 33% of total global sales in 2018. Followed by Cosmetics & Personal Care products, which comprised 31% of total sales

Indian Market Overview

• Size: India’s Direct Selling Industry sales were pegged at USD 1.8 billion (~INR 13,000 crore) in 2018
• Growth: The industry has grown by 5.1% year-on-year
• 3-Year Growth: The Indian industry has grown at a CAGR of 10.7% from 2015-2018
• No. Industry Representatives: More than 5 Million direct sellers are involved in the Indian Direct Selling Industry
• Highest selling product category: Wellness products comprised 55% of total sales in India in 2018. Followed by Cosmetics & Personal Care products, which comprised 34% of total sales
• Direct Selling Industry in India is expected to reach INR 64,500 by 2025
• Region-specific growth in the direct selling industry – Rajasthan
• a.Prospects for direct selling business in Rajasthan

In 2016, the Department of Consumer Affairs had notified the Direct Selling Guidelines as guiding principles for state governments to regulate direct selling and multi-level marketing. Currently, 12 states — Chhattisgarh, Sikkim, Telangana, Andhra Pradesh, Odisha, West Bengal, Goa, Rajasthan, Tamil Nadu, Kerala and Mizoram — have already adopted these guidelines. Rajasthan adopted the Central Direct Selling Guidelines in August 2018.

The Direct Selling industry in India has almost doubled since 2011 to reach Rs 12,620 crore in 2016 and is expected to grow at a compounded annual growth rate (CAGR) of about 4.8% to reach Rs 15,930 crore in 2021, reveals the study undertaken by ASSOCHAM.

The average sales of each participant in India is about said $300 per year, that is, Rs 20,000, where the global average is about $1,700 per participant per year or about Rs 10,000 per month, reveals the ASSOCHAM paper.

In short, we are just waiting for the revolution. You may not agree but sales is the only job.