Well in this lockdown we are don’t have saloons and hence our beloved wife have become our hairdresser. This lockdown has changed the way we live which we never dreamt and will never be dreamt by the kid’s took birth in 2020. The biggest observation of my past 20 years is that whenever a crisis strikes there are few people who become poor and few people become rich. Re-writing the stars is the time. Your client has changed dramatically and what you have done to that change. Currently, there are too many negative vibes for bad impact and shocks. Negative is pulling up negative energy but if we change our focus we get the growth which is sitting on the chair being neglected by all of us.
People have lost faith and psychologists are in high demand. Salary cut as has made people sleepless and many of my friends might be thinking to start something of their own. Final passed candidate’s placements have got deferred and those who left the job and was about to join in April or May were asked to hold on and hence they are jobless. The biggest question for anyone as on date is to get clarity about the long term. What should be my strategy and how we should plan our career and what is the long term outlook.
The equation always remains unchanged. Many of us are thinking that consumption has come down. Well, yesterday I came to know from my friend who works in Vijay Sales senior management that in May 2020 they have clocked a sale of Rs 200 cr +. Laptops/AC and Mobile phone have been the hottest product which got sold. The store which used to achieve a sale of Rs.30 lakhs opening for 10 hours got sales of Rs.50 lakhs just opening up the shop for 3 hours only. So if your neighbour has lost job don’t get disheartened someone other is just busy in shopping. Most of the companies brought lakhs of laptops to support their employees. Well the poor GST numbers are alive from these sales. Well, now the next important item to be purchased is washing machines. Hence consumption is at its way and we need a shift of clarity and focus. This is the sales number of one company and we have many more to come in coming months.
Do you know many start-ups have already come up and many more in the pipeline? Just check the number of people took DIN and DSA. Many people are forming a collaboration to do business and already making presentations. Just imagine how much content has come through zoom sessions and how much knowledge and ideas have been on the table now compared to post covid -19. India is a retail country and its strength lies in its population and that is below the average age of 26.
These sales and numbers speak that some part of the world is preparing and focusing on business and having clarity of growth and strategy. Those who invested in buying the laptop it’s not only for the lockdown,well that is one of the reason but it has more long term impact on business growth planning and It’s the time to re-write the stars and work for that phase of the Indian economy which will have a significant shoot of growth. Yes before that we have lots of pain and I would like to quote form a Hindi movie dialogue Ek Aag Ka Dariya Hai usko guzar kar nikal na hai.
I am writing today for the analyst neither for the capital market players but for all those who are scared of the current times and not able to figure out or find out the long term road map. The Indian economy will take FY-21 (as it’s damaged) and FY-22 H1 to get back on feet based on the current metrics. But what about the H2 of FY-22 FY-23? Business always needs long term planning. Likewise, the career of an individual also needs a long-term strategy and framework to get into the next bandwagon of success and growth post the AAg Ka Dariya.
Rework on operating models. As a business new models will open up only when the old ones are closed and this is the time of Re-writing the stars of the company or of your life. We need to change our old strategy of doing our work and business and get into some renewed models. Customers post COVID 19 will be having a redefined thought process, preference and observation. You have to understand now how the client does observation on the products, services and every aspect of the business they buy from you. Now what you have to done to match the observation and the changes of the client mind-set.
Most companies did not stop CAPEX rather they changed their focus and prioritization of the CAPEX and focused on long term business models based on the current and long term outlook. Clarity is the mother of invention. Capex priority list and ranking followed with short term and long term objectives have been defined further.
The factor that impact business is the way the consumer consumes the goods and services. Identification of the next area of demand is going to the trigger. Indian economy will be one of the economies which will attract huge inflow into Telecom and new industries will open up from the same. New business model new client expectation will take birth. 5G telecom itself is enough to get the GDP back on the track of 6% for India.
The Indian economy has the power of retail and the skill of bridging the gap of talents. Covid will destroy many economies as their debt will soar up and their cost of living makes production and consumption economies to change. By FY-23 Indian economy will be having one of the highest inflows of cheap money into the economy. Every FDI will like to part of the Indian company and have access to the new growth and consumption. But yes only those companies will thrive and grow which will be able to identify the observation style of the client. Renewed data-driven governance will come up where insights, scenario analysis and analytical will be implemented into decision making.
You have to transform your boards of thinkers and strategist. You need more clarity and more opportunistic mind-set. Well, the opportunity is enough we need to think and move ahead.
Changing the space of business models needs governance change too. Those who can spot the changes are the ones who are spending on future business models. The shape and rules of the governance and the business models, process and thinking need to change. It’s time to Re-write the stars. Well, do remember that Indian GDP of 6% or 8% is dependent on us. The number will not come of its own. Always remember few become bankrupt in downfall whereas some become rich at the same time. It’s always a balance.
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